Zero Draft

Jabari Wyatt

9/25/12

Eng 103

Apple Ad Zero Draft

What: The first Apple ad uses a multi-color scheme scripted into their apple logo along with their slogan, “Think different” at the beneath it. The second Apple ad has the outlined profile of a young woman dancing with her iPod plugged in with a pink background to coincide with it.

Who: The two ads represent the Multi-Media Company, Apple.

When: The first ad with the “Think different” slogan attached to it was released in the 1990’s and the pink apple ad with the young lady dancing was released in the early 2000’s.

Where: There is no exact setting for the image is a collaboration of the different outlines of the apple image and girl in a color format.

Why: The first ad was used to be simple, concise and straight to the point, using logos and ethos as their approach to show that Apple is a respectable and inventive company, while the second ad was used to appeal to the audiences emotions, preferably women, with a pathos approach showing that the consumer can use their product at any situation and time.

How: The colors accurately appeal to the consumers tastes of that time with the first ad being a little bit more conservative since that era of the 1990’s was a bit more conservative and using the more recent ad by appealing to the younger, more hip consumers.