zero draft 2

Nike Ads:
Both of the ads advertise shoes, but in a different way. The newer ad uses creative slogans/sayings to try and get the attention of the audience, so they will buy the shoes. The new ad is saying that these shoes are so light and good that they will make you a better athlete.  They are trying to appeal to athletes and say that wearing these shoes will make you a better athlete. The older ad is saying the same thing, in a way, but more subtly.  Like the ad has about 25 pairs of Nike shoes on it, and it says "but do it right."  so it is saying that buying Nike shoes is doing it right, so you should buy nike shoes and not any other brand, because Nike are the best shoe.  The newer ad also has the text bigger and on top of the ad, making it stick out to the human eye more than the older ad.  Both of the ads are print ads.  In the new ad there is only one shoe, but in the old ad there are many different shoes.