Mikaela McMillen

Kyle Amonette

Spicy chicken sandwich

The ad that we picked was a McDonalds ad that was advertizing the new spicy chicken. The commercial had a lot of fire fighters that were preparing for a fire, and they were running around. Then at the end you see the fire fighters pointing their hoses to a build board with the new spicy chicken sandwich on it. The Logos does not exists. The Pathos in this is when you think there is an emergency and there is not one. …the Ethos in this is where the McDonalds brand comes out.

US.adforum.com/creative-work/ad/player/12660299/sxi:1755768